Barclays
Job Description
Marketing & Communications Manager –
00232934
Primary Location
:ZM-Lusaka
Job Type:Permanent/Regular
Posting Range
:7 Apr 2016 – 15 Apr 2016
Description
About Barclays
Barclays is an international financial services
provider engaged in personal banking, credit
cards, corporate and investment banking and
wealth management with an extensive
presence in Europe, the Americas, Africa and
Asia. Barclays’ purpose is to help people
achieve their ambitions – in the right way.
With over 300 years of history and expertise
in banking, Barclays operates in over 50
countries and employs approximately
140,000 people. Barclays moves, lends,
invests and protects money for customers
and clients worldwide.
We provide large corporate, government and
institutional clients with a full spectrum of
solutions to their strategic advisory, financing
and risk management needs. Our clients also
benefit from access to the breadth of
expertise across Barclays. We’re one of the
largest financial services providers in the
world, and are also engaged in retail banking,
credit cards, corporate banking, and wealth
and investment management.
At Barclays, we recruit based on merit and
are committed to promoting diversity
throughout our organisation.
Barclays Bank Zambia plc has over 950
employees servicing 220 thousand customers
with 240 thousand accounts across 52
branches and 133 ATM’s.
For further information about Barclays,
please visit our website www.barclays.com.
Job Purpose
To manage an in country marketing and
communications team, the implementation
of high quality, cost effective marketing
communications activity for the Barclays
Africa SBU within Local country. To ensure
that the ‘world class solution’ vision is
enabled and supported through the effective
translation of the SBU business needs into
leading edge campaigns.
Main accountabilities and approximate
time split
Campaign Management
Time Split: 40%
Outputs
• Co-ordinate campaigns and promotions to
ensure that the in country communications
calendar is delivered in time and on budget.
• Ensure delivered campaigns from industry
best practice and conclusively meet the
needs of the customer segment and the
country’s business needs
• Continuously seek new improved quality of
communication as part of achieving ‘world
class solutions’.
• Interact with CMC and regional marketing
manager to ensure that all campaigns are
country relevant and to ensure
understanding of marketing strategies and
implementation methods across all areas of
the business.
• Implement market research activities with
the central customer insight manager
• Influence the strategic planning across the
business by highlighting key market insights
and research results to central marketing
team and other country marketing managers.
• Close interaction with country product,
internal communications and PR team to
ensure integration and alignment of
communications plans and key managers.
• Effective insights of evaluation of campaigns
and promotions and report back to the
central team.
• Act as brand custodian within local business
and local point of contact on all VI issues.
Internal Communications
Time Split : 35%
Outputs
• Work closely with internal stakeholders to
understand Communication needs and
expectations, and provide necessary support
to the Leadership team
• Scope and define internal communication
requirements with the BA leadership,
providing advice on strategic internal
communication issues
• Ensure there are internal communication
strategies, plans and materials in support of
business objectives, linking to and co-
ordinating with BA level internal
communications strategy & plans
• Ensure swift and timely delivery of
communications to target audiences
• Establish and nurture a healthy two-way
communication process with target
audiences to enhance and build ongoing
feedback
• Ensuring that brand values and visual
identity are incorporated into communication
deliverables
• Establish and manage a network of
communications champions across the
business
• Measure and monitor effectiveness and
impact of communication interventions
• Write and publish relevant material for
intranet, newsletter and other local channels
• Creative communication of business and
project updates
• Event management and delivery
• Establish and manage local internal
communication channels e.g. Notice boards,
communication champions
• Share best practice and learning with
colleagues and seek continuous
improvement opportunities
• Contribute to the development of a strong
culture within the Marketing & Corporate
Relations function
• Proactively seek to position Barclays as the
Employer of Choice through creative, leading
edge internal communications
Business Management
Time Split: 15%
Outputs
• Oversee all local marketing production
activity of customer facing material
• Presentation of all country based marketing
plans and implementation schedules with the
regional marketing manager.
• Deliver effective management of risk,
governance, compliance and control issues
within the team ensuring that all direct
reports are aware of and adhere to their
individual responsibilities
• Effective cost management and control of
team budget.
• Ensure continuous and effective use and
management of the job rack system, making
it an effective marketing management tool
• Motivate, Develop and Manage the
Performance of the Colleagues in the
Marketing and Communications space
Relationships-Team and Supplier
Management
Time Split: 10%
Outputs
• Build and manage strong working links with
central marketing operations, customer
insights and fit seamlessly with their
processes
• Build and manage strong working links with
external partners
• Work with colleagues across marketing to
integrate and align communication plans
and key messages
• Ensure effectiveness by developing top
quality professional staff at all levels.
• Contribute to the development of a strong
high performance culture within the
marketing function, which positions Barclays
as the Employer of Choice
Risk & Control
Ensure that all activities and duties are
carried out in full compliance with regulatory
requirements, Enterprise Wide Risk
Management Framework and internal
Barclays Policies and Policy Standards.
Understand and manage risks and risk events
(incidents) relevant to the role.
Essential/Basic Qualifications
Degree in Marketing or commercial field /
Post graduate Diploma in Marketing (CIM
or equivalent); A masters degree will be
an added advantage.
• Command of marketing techniques-
exploiting customer information for
commercial advantage, applying customer
segmentation techniques, exploiting
emerging technologies, driving customised
communication strategies to meet CRM
ambitions, understanding and applying value
based marketing principals
• Market data analysis-converting complex
market data into competitively advantaged
actions
• Competitive positioning-breadth of
competitive awareness and understanding
which drives significantly differentiated
customer offerings
• Customer orientation-detailed
understanding of buyer behaviour, which
delivers marketing solutions wholly
empathetic with target customers
• Product innovation-possesses the skills to
generate new product, which achieves
customer acquisition for the business
• Proven experience (at least 3 years) in
delivering world class marketing
communications campaigns- particularly
below the line
• Experience in managing complex
campaigns
• Evidence of successfully managing internal
and external partner relationships
• Knowledge and experience of channel
marketing across multiple routes to market
• Strong communication capabilities
• Experience in implementation and
management of market research information
•
Preferred Qualifications
Essential
• Customer focus-instinctive approach to
matching customer wants with Business
propositions augmented through outstanding
observation skills
• Value-Based business perspective-
appreciation of commercial consequences of
marketing decisions
• Planning-strong skill in producing and
delivering business level marketing plans
• Brand Focus- appreciating and managing
the brand as a strategic asset
• Track record of advising and dealing at
Senior Executive level on communication
issues
• Proven ability to manage various activities /
projects at the same time, whilst delivering
quality work within stringent timelines
• Experience in Managing Marketing /
Commercial team.
• Experience in managing creative /
advertising agencies
• Managing media relations.
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